SAP Business One

SAP has created a global demand generation campaign to increase consideration of the SAP Business One solution as an affordable, integrated ERP solution specifically designed to meet the needs of growing businesses (SME’s). Using the theme of “If only we could…” to speak directly to SME owners, presidents, CEO’s and HOD’s, our campaign will offer the opportunity to explore a choice of routes based around 4 clearly identifiable business pain points. If only we could: n Be more productive n Work faster n See what’s really going on n Get more out of our IT Each pain point is supported by a selection of content and customer case studies showing how the SAP Business One solution has helped growing businesses to overcome that problem. The objective is for the audience to engage with the content and be inspired to sign up for a free test drive of The SAP Business One Solution.
Campaign Objectives Support the SAP Business One marketing team globally with a demand generation campaign to promote the SAP Business One solution portfolio to SMEs. How will we measure success? 1. Registration for the SAP Business One Test Drive 2. Leads and opportunities 3. Social media monitoring 4. Campaign uptake by local markets Target Audience
Case studies are a key part of the SAP Global Business One Campaign n They enable us to build credibility and trust by showing how SAP has successfully delivered value for other growing businesses n They help us educate customers about the potential of using technology overcome barriers to achieving business success and create new opportunities If our case studies are to be effective then it’s important they are written in the right way. We need to be clear about the key messages that we want each case study to deliver n What was the business value that SAP created for the customer n Which category of pain point does the case study align with and which key SAP Business One proposition benefit should we highlight?
• SAP Business One Free Test Drive How do we reach our audience? • DEMAND GEN – kits covering all aspects of DG through all phases • CONTENT CREATION – repurposed content and new offers • SOCIAL – localized social content and “Amp it up” campaign • PAID MEDIA – ad elements for markets with run budget
• SMB owners /Presidents/CEO’s (next-generation SMEs) • IT audience (CIO and IT operations) • HR audience • Cross industry What’s in the way of us getting there? Perception that SAP is too big, too slow, too complex and too expensive for SMEs. Language that doesn’t connect with different SME audiences. What insight do we have? SMEs are looking for simple, affordable solutions with multiple benefits which scale in response to the challenges faced by a growing business.